Gartner Says Printer, Copier and Multifunctional Product Market in EMEA Declined 8 Per Cent in 2008

Egham, UK, 17 February, 2009 – The combined printer, copier and multifunctional product (MFP) shipments market in Europe, Middle East and Africa (EMEA) totalled 48.2 million units, a decline of 8.4 per cent over 2007 (see Table 1), according to Gartner, Inc.

“The fourth quarter of 2008 was a pivot point for the world economy, creating a very challenging selling environment for all printer, copier and MFP hardware and software providers. The rapidly deteriorating economic environment is forcing technology providers to look at their business models and make significant adjustments,” said Tosh Prabhakar, senior research analyst at Gartner.

Gartner said buyers reduced printer and MFP spending in light of low confidence in the market. Sales of consumer devices were down 9 per cent in 2008. In addition, businesses delayed product upgrades and/or cancelled investment in new office devices as budgets and cost containment policies became a priority.

Table 1

EMEA Printer, Copier and MFP Unit Shipments, 2008 (thousands)

Vendor  2008 Shipments 2008 Market Share (%) 2007 Shipments  2007 Market Share (%)  2008 - 2007 Growth (%)
Hewlett-Packard  20,737  43.0  23,221  44.1  -10.7
Canon  8,212  17.0  8,337  15.8  -1.5
Epson  6,576  13.6  6,651  12.6  -1.1
Brother  3,306  6.9  3,224  6.1  2.5
Samsung Electronics  2,826  5.9  2,430  4.6  16.3
Others  6,572  13.6  8,789  16.7  -25.2
Total  48,229  100.0  52,652  100.0  -8.4

Source: Gartner (February 2009)

The tough economic climate created a lot of caution and uncertainty among both consumers and businesses. Reduced credit availability for consumers, start-up businesses and SMBs across a majority of the European markets during the next 12 months will exacerbate the situation in the short term. It will also continue to have a detrimental impact on the consumer market during 2009, with similar declines expected.

Mr Prabhakar said: “Businesses are holding back on investment of new office equipment. However, these businesses should instead consider adopting strategic and deployment alternatives such as managed print services (MPS), smart MFP and fleet document management systems to help better control costs and better manage their office devices with cost optimisation in mind.”

Most vendors suffered in 2008. Hewlett-Packard remained market leader in the overall EMEA printer; copier and MFP market, but sales were down almost 11 per cent in 2008. Lexmark experienced the greatest unit losses during the year as the organisation continued to lose market share as a result of it shifting its focus to the more profitable high-end workgroup space. Samsung Electronics posted the highest year-on-year market growth with a 16.3 per cent increase in 2008, which helped it maintain second position in the page market and narrow the gap on Hewlett-Packard.

Mr Prabhakar concluded: “The print market will continue to feel the pressure during the next 12 months, as the economic uncertainty worsens. A worst-case scenario will be that both unit shipments and end-user spending will be lower than in 2008 and that recovery should not be expected to start until early 2010.”

Additional information is available in the Gartner report “Printer, Copier, MFP Combined Annual Market Share EMEA: Database”. The report is available on Gartner’s website at

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